SEO PUZZLE QUESTIONS ANSWERS
RECIPROCAL
Across, 10 letters.
A link is _____________ when two sites link to each other; a type of backlink that should be avoided.
PAGERANK
Down, 8 letters.
The way Google estimates a site's popularity. Can be from 1 to 10.
ADWORDS
Down, 7 letters.
An advertising program by Google.
DMOZ
Across, 4 letters.
The largest human-edited search directory.
FLASH
Down, 5 letters.
A technology for making Web movies; used mostly for banners.
DEADLINK
Across, 8 letters.
A link that leads to nowhere.
WEBCONFS
Across, 8 letters.
One of the most popular SEO sites, which provides many SEO tools, articles and a discussion forum for SEO professionals.
MSN
Across, 3 letters.
The search engine owned by Microsoft.
ANCHOR
Down, 6 letters.
The actual text of a link; the words that are hyperlinked to another site/file/bookmark.
CSS
Across, 3 letters.
The document which controls the visual appearance of a site.
GOOGLEBOT
Across, 9 letters.
One of the most famous search engine bots.
METATAG
Down, 7 letters.
Once this was the most important item for search engines.
ORPHAN
Down, 6 letters.
A page that has no inbound (and very often no outbound) links.
LINKFARM
Down, 8 letters.
An in ethical SEO practice that includes creation of a group of highly interlinked sites aimed at inflating link popularity.
KEYPHRASE
Across, 9 letters.
A group of keywords.
ROBOTSTXT
Across, 9 letters.
The file, which tells search engines the pages and directories of a site that are to be excluded from indexing.
BOMBING
Down, 7 letters.
When several blogs and sites link to the same site, with the same anchor text, aiming to push this page to the top of Google for the keyword in the anchor text.
STUFFING
Down, 8 letters.
Artificially inflating keyword density.
CROSSLINKING
Down, 12 letters.
The practice of linking together several domains usually owned by the same person/company in an attempt to artificially inflate a site's popularity.
SERP (search engine result page)
Across, 4 letters.
An abbreviation for pages with search results.
CLOAKING
Across, 8 letters.
An unethical SEO practice attempting to mislead spiders about the actual content of a site.
ALEXA
Down, 5 letters.
A company that provides traffic estimates and a rank for most of the sites on the Internet.
BANNED
Across, 6 letters.
A site that is excluded from search engines is called _____.
FRAMES
Across, 6 letters.
Actually it is several HTML pages but with the same URL. One of the nightmares of SEO.
SANDBOX
Down, 7 letters.
This is where Google places your site until it gets mature to be included in search engines.
USERAGENT
Down, 9 letters.
The generic name for a browser, a search engine spider or any program that requests a Web page.
DOORWAY
Across, 7 letters.
A black hat SEO practice that uses a single page, stuffed with keywords, to get higher rankings with the search engines. Also known as "gateway page" or "bridge page".
BLACKHAT
Down, 8 letters.
The other name of unethical SEO practices.
ALT
Across, 3 letters.
The text that appears when you put your mouse on top of an image or a picture.
SITEMAP
Down, 7 letters.
A page that contains a list of all the links on a site.
HIT
Across, 3 letters.
The number of times a file on a Web site is accessed is called ______.
OVERTURE
Across, 8 letters.
Once it was the leader in PPC Engines, now it is part of Yahoo!.
DENSITY
Down, 7 letters.
The percentage of keywords on a page.
SPIDER
Across, 6 letters.
Crawler.
EZINE
Down, 5 letters.
An electronic magazine that pubishes mainly articles.
LINKPOPULARITY
Across, 14 letters.
The number of backlinks a page has, regardless of the quality of the pages or sites linking to it.
WEBRANK
Down, 7 letters.
The score Yahoo! gives to a site. Can be from 1 to 10.
OUTBOUND
Down, 8 letters.
A link from your site to another.
YAHOO
Down, 5 letters.
One of the major search engines.
INBOUND
Across, 7 letters.
A link that comes from another site to yours.
SEO/SEM QUESTION
What is Boolean Searching?
Boolean searching is a method of combining search terms in database searching using Boolean operators: AND, OR and NOT.
What do you mean by Proximity Searching?
A feature that allows searchers to search for words that are near each other in a document.
Why this Syntax is used in Google ( allinurl: ) ?
If you start a query with [allinurl:], Google will restrict the results to those with all of the query words in the url. For instance, [allinurl: goggle search] will return only documents that have both "Google" and "search" in the url.
Why this Syntax is used in Google (flink:) ?
What do you mean by Cached Pages?
A memory area where frequently accessed data can be stored for rapid access.
What do you mean by FFA sites?
Pages (Free For All) are not search engines or directory's. They are, for the most part, pages that simply take submissions that usually stay active for a period of time.
What do you mean by Peoximity Searching?
A feature that allows searchers to search for words that are near each other in a document.
What do you mean by Stop words?
A stop word is a word that is so common on the Internet that search engines ignore them. Some stop words are homepage, home page, www, Web, Web page, the, of, that, is and, to, etc.
How can you say whether a site is passing on PR ?
If Site A links to Site B, a percentage of Site A’s Page Rank is passed on, or credited, to Site B. Nothing is lost from Site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood.
How do you know how many BL a site is having?
By using link: operator of Google.
What is the search syntax of google to know whether a site is cached or not?
cache:www.google.com
What is Google’s Bourbon Update?
The Bourbon update started around
What has Bourbon filter/algo adjustment gone after? So far it looks like:
Non-thematic Linking
Duplicate Content*
Fraternal Linking
Run of Site Links
Low Quality Reciprocal Links
* Google Bourbon seems to have screwed up their duplicate content detector, and there are many examples of Google assigning "authority" to the duplicate page, and restricting the original page to the "similar results" filter.
The victims of the Bourbon Update are in panic mode - some hypothesize that Google misidentified their site as a "scraper site" due to their AdSense placement and penalized it; others are going as far as to speculate (incorrectly) that Google is somehow detecting their AdSense ads on scraper sites, and considering them to be links from "bad neighborhoods", which is patently incorrect, as none of the search engine bots will actually trigger the JavaScript that loads the ads.
However, upon viewing a few of the sites filtered by Bourbon, they have a number of things in common - basically 2 or more of the factors listed above.
Lesson to be learned? Don't reciprocal link with any old site - viagra-casino-porn.biz is not a good link exchange partner for a florist's website.
Think like Google - what "signals of quality" does your site have? How can you increase and expand those signals? What can they do to automatically detect both quality and low-quality signals.
Google is trying to present their users with the best search results - concentrate on what criteria, apart from the basic on-page factors, they are using to judge the quality of a given page. Google wants quality results - if your site isn't ranking well in the post-update aftermath of Bourbon, reassess your strategy and look into what factors Google's algo might use to rank sites now, and in the future.
What we shouldn’t do on a page?
What do you know by a Framed Page?
A framed page is usually created with a top border or design and has a cursor below the top pattern. When you cursor down the page the top pattern of the framed background stays at the top of your page.
How you’ll know whether a Page is Framed or not?
URL is always same in the address bar.
What do you mean by Deadlinks?
A broken link which does not lead to one website.
Why the command rel=”nofollow” Used?
An attribute used in a link to instruct search engines not to follow the link.
What do you mean by Multiple titles?
The usage of more than one Title tag in the header section of a web page. As this could artificially increase the relevancy of the web sites and was abused in the past it's treated as spam on search engines.
How to write a good Title?
Title which is free from encumbrances such as liens, pending litigation and other such defects.
What we’ll have to follow while writing a link request mail?
a. Give a clear and concise mail.
b. Never tell much about your site and your self.
c. The email format should be a requesting one.
d. No rudeness will be there on the mail.
e. Always use the spam law at the bottom of the mail.
What do you mean by a Domain name?
A domain name is the text name corresponding to the numeric IP address of a computer on the Internet.
How we’ll count the internal and External links of a particular site?
What do you mean by 400 error?
(Bad request)
The request could not be understood by the server due to malformed syntax. The client SHOULD NOT repeat the request without modifications.
What do you mean by 401 error?
(Unauthorized)
The request requires user authentication. The response MUST include a WWW-Authenticate header field
What do you mean by 403 error?
(Forbidden)
The server understood the request, but is refusing to fulfill it. Authorization will not help and the request SHOULD NOT be repeated. If the request method was not HEAD and the server wishes to make public why the request has not been fulfilled, it SHOULD describe the reason for the refusal in the entity. If the server does not wish to make this information available to the client, the status code 404 (Not Found) can be used instead.
What do you mean by 404 error?
(Not Found)
The server has not found anything matching the Request-URI. No indication is given of whether the condition is temporary or permanent. The 410 (Gone) status code SHOULD be used if the server knows, through some internally configurable mechanism, that an old resource is permanently unavailable and has no forwarding address. This status code is commonly used when the server does not wish to reveal exactly why the request has been refused, or when no other response is applicable.
What do you mean by 408 error?
(Request Timeout)
The client did not produce a request within the time that the server was prepared to wait. The client MAY repeat the request without modifications at any later time.
What do you mean by 500 error?
(Internal Server Error)The server encountered an unexpected condition which prevented it from fulfilling the request.
In web design, the area that is not viewable to the visitor until they scroll down on the page is typically called what?
What is the difference between a 301 and 302 re-direct?
(301- Moved Permanently) The requested resource has been assigned a new permanent URI and any future references to this resource SHOULD use one of the returned URIs. Clients with link editing capabilities ought to automatically re-link references to the Request-URI to one or more of the new references returned by the server, where possible. This response is cache able unless indicated otherwise.
(302-Found)
The requested resource resides temporarily under a different URI. Since the redirection might be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cache able if indicated by a Cache-Control or Expires header field.
The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s).
If the 302 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.
Which thing is least advisable to use for search engine friendly design?
Images and ALT Tags
Site Navigation
Make sure that every single page on your site has clear navigation, and users know exactly where they are and where they are going. Navigation buttons should not contain mystery meat terms like “stuff”, or “about me”, or “cool things”. All of your navigation should be painfully clear as to what page it is describing.
Make Your Text Easy To Read
you should avoid when designing your site for search engines and search engine users. A dark background, a table with jarring colors and light text - this sample, if let loose on the Web, would drive away visitors in droves. This might sound like a no-brainer, but sites with text that is hard to decipher tend to get less visits by search engine users. Make your text readable.
Don’t use silly fonts that might look really cool in your HTML editor, but are unreadable on the Web.
Avoid busy backgrounds that obscure the text; if site visitors have to slow down to interpret your text, you’ve just lost an audience.
Make your text scannable: use bullets, headlines, and bold text so users can scan your content quickly.
Keywords and Phrases in Site Design
Keyword phrases are the bedrock of search engine optimization. Keyword phrases used appropriatately in your site’s content will attract both search engine spiders and search engine users. The main thing with keyword phrases is that you need to come up with the keywords that are searched for most frequently and that are the most relevant to your site’s purpose.
Keep the goal of your site firmly at the forefront. If your site is about the
You also need to target your audience. If you were searching for sites about the
Title Tags
Doorway Pages and Splash Pages
Proofread Your Site
Site Design - Search Engine Optimization
What is mod_rewrite?
What do the acronyms CPC & CPM refer to in terms of Internet advertising?
Which organization is responsible for managing the assignment of domain names and IP addresses?
What is the difference between a usability test and a usability review of a website?
According to Google, how are style sheets applied to pages they index?
The "web-safe" color palette contains how may unique colors?
Which two Microsoft research papers share a common methodology and purpose for examining link and content data?
Which technology does AskJeeves use to serve the "related topics" suggestions?
In December 2004, Google opened a "secret" data center outside of what major metropolis?
Which is the typical order of operations for a search engine's primary functions?
Why do search engines measure incoming links when ranking a website in the SERPs?
If the nature of the WWW's link structure and document structure is fractal, what does this mean for search engines?
What do you mean by Co-document analysis?
What do you mean by Trokenization?
Yahoo! has recently concentrated on removing which type of website from its index?
Two Stanford graduate students released a paper in March 2005 on the subject of which type of spam?
Which Search Engine has been cited for having difficulty distinguishing real DMCA violation notices from false ones?
The term "churn & burn" describes what in relation to search engine spam tactics?
Which method of 'cloaking' is considered to be the most 'effective' for fooling the search engines?
What is Links?
In the anchortext -this is the text used to link to another URL (page or website), we use as much as possible the keywords of the page we are referring to. If possible, simply use the title of that page. Make sure that the page you are referring to contains the words that you're using in the anchor text.
Make your links meaningfull !
If you're linking from an image, then you should absolutely use the ALT tag. It always very wise to have an additional link in readable text.
Broken links should be avoided and only link to an external website if that one contains additional content or when it is usefull for your visitors.
What is TITLE tag?
The title tag is very important for a top search engine position so it deserves special attention for SEO optimization.
This tag is part of the head section of a page and will typically appear like this :
Use your keyword, without repeating it over and over again, in the title tag on the indexpage and also on all other pages of your website.
Every page should have its own title that says exactly what the page is about. There is no need to include a company name. Should you include that name anyway -maybe because you like your name-, then put it at the very end of the title.
Write no more than 60 characters for this is the maximum number of characters that will be shown by Google in the returned search engine results.
The title tag must be meaningfull because it will feature in almost all search engine results. Even when you can be found at a top search engine position, your title must still be inviting to click on it and enter your Web page.
What is
This one is also part of the head section of a page and will look like this :
When looking at the source of a page, nobody will see the contents of the
Still, this one deserves special attention because the description will often appear underneath the title in the search engine results.
Together with the title, it must attract visitors to click through towards your website.
Be brief, thourough and correct, and use your keyword in the description.
Concerning your homepage, a well written title and description can be used for the directory and search engine submission of a Web site.
